Purple Ronnie is a much loved brand that came to fruition in the 1980’s. Helping Gemma International Ltd and Coolabi Ltd we came up with new designs for the core and retro range of cards and partyware. Now available in stores across the UK.
Working closely with the brand owners Coolabi, Gemma Int. entrusted Foundry Creative to support the strategic development of the iconic Purple Ronnie brand. The team were involved in every step of the process and brought a creative flair whilst considering the consumer and commerciality of each design at all times. The end result was phenomenal with retail buyers praising the new range, we are delighted with the final result and look forward to working with Foundry again in the future.
Head of Product and Marketing
Gemma International Ltd