Our brief for this project was to re-vamp the existing Gem Faires brand to help expand the brand across more categories. A new main and secondary logo was developed along with a comprehensive new style guide. We designed cards, packaging, POS, apparel, exhibition material and party ware.
Along with the re-brand and styleguide we also designed a range of cards, party ware, packaging, apparel, exhibition material, POS, advertising, website and products.
After a competitive pitch process, Foundry Creative stood out as clear winners to become the creative custodians of our successful children’s brand Gem Fairies. Against multiple, extremely tight deadlines, Foundry supplied a thorough and beautifully designed style guide and the organisation of all the supporting files for our licensees.
We went on to use Foundry for all Gem Fairies designs including card, wrap & party products, trade show collateral, all marketing communications and for our digital needs. Foundry have now become the experts on Gem Fairies, and we very much view them as an extension of our existing Studio Team. We look forward to a continuing partnership as we move into 2016.
Marketing Manager
Gemma International Ltd
