As part of the Gem Fairies re-brand, commissioned by Gemma International Ltd, we thought up with the idea of adding a ‘sketch’ creative style for the brand. Brilliantly illustrated by Shane Smith at Gemma we were able to design this premium range of cards that included die cut and flitter finishes. High end design, printed on textured stock this concept helped expand the brand into a wider consumer base. We are proud to say the sketch range of Gem Fairies cards are now available in high street retailers.

After a competitive pitch process, Foundry Creative stood out as clear winners to become the creative custodians of our successful children’s brand Gem Fairies. Against multiple, extremely tight deadlines, Foundry supplied a thorough and beautifully designed style guide and the organisation of all the supporting files for our licensees.

We went on to use Foundry for all Gem Fairies designs including card, wrap & party products, trade show collateral, all marketing communications and for our digital needs. Foundry have now become the experts on Gem Fairies, and we very much view them as an extension of our existing Studio Team. We look forward to a continuing partnership as we move into 2016

Marketing Manager
Gemma International Ltd