Working on behalf of Gemma International Ltd we were asked to design a new core design for the famous Purple Ronnie brand. With the use of the current style guide and additional illustrations we requested from Gemma we designed over 40 new cards.  As is our aim with all our licensing work we always want to see our designs on the shelves in shops… it makes all the hard work worth it. The new core Purple Ronnie card range is now retailing across the UK.

Working closely with the brand owners Coolabi, Gemma Int. entrusted Foundry Creative to support the strategic development of the iconic Purple Ronnie brand. The team were involved in every step of the process and brought a creative flair whilst considering the consumer and commerciality of each design at all times. The end result was phenomenal with retail buyers praising the new range, we are delighted with the final result and look forward to working with Foundry again in the future.

Head of Product and Marketing
Gemma International Ltd