Working closely with the brand owners Coolabi, Gemma Int. entrusted Foundry Creative to support the strategic development of the iconic Purple Ronnie brand. The team were involved in every step of the process and brought a creative flair whilst considering the consumer and commerciality of each design at all times. The end result was phenomenal with retail buyers praising the new range, we are delighted with the final result and look forward to working with Foundry again in the future.

Head of Product and Marketing
Gemma International Ltd