Working closely with Gemma International Ltd we developed their Gem Fairies brand using new illustrations, typography and imagery. Designing and producing styleguides, gifting, packaging and be-spoke website.
Successfully launched in 2014 the brand has seen significant growth and now has the website hosted in Russia aswell.
After a competitive pitch process, Foundry Creative stood out as clear winners to become the creative custodians of our successful children’s brand Gem Fairies. Against multiple, extremely tight deadlines, Foundry supplied a thorough and beautifully designed style guide and the organisation of all the supporting files for our licensees.
We went on to use Foundry for all Gem Fairies designs including card, wrap & party products, trade show collateral, all marketing communications and for our digital needs. Foundry have now become the experts on Gem Fairies, and we very much view them as an extension of our existing Studio Team. We look forward to a continuing partnership as we move into 2016
Marketing Manager
Gemma International Ltd
